Senior Manager, Strategy (Social Media Focus)

Permanent employee, Full-time · Berlin

Short title

Build creative social media concepts

Introduction

We’re looking for a Senior Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable business impact. You combine social expertise with AI-assisted insights to shape campaigns that resonate across creator ecosystems and social platforms.

You lead strategic thinking from insight to activation, guide cross-disciplinary teams, and act as a trusted advisor to clients. You’re comfortable navigating complex briefs, turning cultural signals into actionable strategies, and elevating the strategic quality of the work around you.

Your tasks

Lead the development of social-first strategies across organic content, creator partnerships, and paid amplification to deliver measurable business outcomes
Translate cultural signals, platform dynamics, and audience behaviour into clear strategic frameworks for integrated campaigns
Use AI tools and social listening platforms (Pulsar, GWI, Primetag) to identify cultural moments, audience insights, and growth opportunities
Define measurement frameworks and success metrics, continuously optimizing strategies through performance insights
Present strategic recommendations and campaign reviews to clients while guiding internal teams and mentoring junior strategists

Your skills

6+ years of experience in social media strategy within a digital or social-first agency environment
Deep expertise in platform ecosystems (TikTok, Instagram, YouTube, Twitch) and creator dynamics
Strong experience with social listening and insight tools (Pulsar, GWI or similar) to translate cultural and audience insights into strategies
Confident communicator with excellent presentation skills and experience leading client discussions
Fluent in English and German; additional languages (French, Italian, Spanish) are a plus

Our Benefits

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
Keep your commute to a minimum: you’ll find all our offices right in the city centre
For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

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About us

We make advertising meaningful.

Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!

As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.

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How much #PULSEPOWER do you have?

We want to hear why you are our perfect match! With that, forget your standard cover letter! Please submit your CV as well as your self presentation answering the questions in the job description.