Freelance TikTok Specialist, Social Media Management

Short title

Build brand communities on social media

Introduction

You don't just manage social media, you live it. As a freelance TikTok Specialist at Pulse Advertising, you bring platform-native thinking to global brands, leading accounts from strategy to execution with TikTok at the core. You know what works before it peaks, you think in formats, and you turn briefs into content that actually performs. If you're ready to take ownership and bring your TikTok expertise to an international agency environment, this is your next project.

Your tasks

You develop TikTok-first content strategies for global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement
You own the full content cycle across TikTok and complementary platforms, from briefing and ideation to production and community management
You track, analyse, and report on performance, translating data into sharp insights and concrete recommendations clients can act on
You act as the main point of contact for clients, confidently guiding projects from briefing to execution while challenging briefs that don't fit platform reality
You stay ahead of trends, algorithm shifts, and cultural moments to keep brand accounts relevant and consistently performing

Your skills

You have 3+ years of freelance or agency experience in social media management with a proven TikTok focus, and a portfolio of brand work that speaks for itself
You think in TikTok: trend cycles, algorithm behaviour, and FYP mechanics are your daily business, and you've applied that knowledge across different industries and brand voices
You're used to managing multiple client relationships simultaneously, communicating platform logic clearly, and pushing back on briefs that need rethinking
You're confident with Canva and video editing tools, and you actively use AI tooling to work efficiently across several projects at once
You're fluent in Italian and English, highly organised, and know how to navigate the pace and structure of an international agency environment as an external partner

Your application

Ready to bring your TikTok expertise to global brands? Send us your CV, a short intro, and a portfolio of work you're proud of. We'd love to see the content and results you've delivered for your clients.

About us

We make advertising meaningful.

Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!

As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.