Short title
Build creative social media concepts
We're looking for a Mid-Level Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable impact. You'll blend social-first thinking with AI-assisted insights to craft campaigns that resonate across creator ecosystems and social channels. You'll own strategy development end-to-end, collaborate cross-functionally, and present confidently to clients. You can lead strategic workstreams independently, mentor junior strategists, and hold your own in client rooms.
Why join us: You'll work on ambitious brands with freedom to experiment, access to best-in-class tools and data, and a team that values curiosity, rigour, and craft. We iterate fast, co-create across disciplines, and invest in your growth.
Design social-first strategies that integrate organic content, creator partnerships, paid amplification, and emerging platform behaviours to achieve client objectives
Use AI-powered tools and social listening (Pulsar, GWI, Primetag) to identify cultural moments, white-space opportunities, and audience insights that inform strategic direction
Translate data and cultural signals into compelling strategic narratives that guide creative development, influencer briefs, and channel planning
Collaborate with functions to deliver cohesive, integrated campaigns
Support in defining campaign success metrics (reach, engagement, sentiment, conversions) and continuously optimise strategies based on performance analysis
Present strategic recommendations and performance reviews to clients with clarity, confidence, and commercial awareness
3/4+ years' experience in social media strategy within a digital, creative, or social-first agency environment
Deep, native fluency in social platform ecosystems (TikTok, Instagram, YouTube, Twitch), creator/influencer dynamics, and emerging platform behaviours
Proven experience using social listening and insights platforms (Pulsar, GWI, or similar tools) to uncover strategic opportunities
Strong strategic and analytical thinking: you connect cultural, platform, and audience insights into differentiated, actionable strategies
Excellent written and verbal communication skills with confident client-facing presentation abilities
Collaborative mindset with experience briefing cross-functional teams effectively
Fluent in English and German; additional languages (French, Italian, Spanish) highly valued
Nice-to-have: Experience with AI tools for content ideation or trend forecasting; direct creator collaboration; understanding of paid social mechanics; active personal engagement with emerging platforms or cultural communities
Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
Keep your commute to a minimum: you’ll find all our offices right in the city centre
For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices
Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!